15th March 2012
B&Q Youth Board Asks Retail Industry leaders - Is your Business Loopy?
B&Q’s Youth Board took to the stage today at The Retail Week Awards to ask senior retail leaders if their business is loopy.
They challenged retail industry leaders to rethink the future of their businesses and raised issues around more targeted and relevant marketing campaigns to reach the future generation.
Made up of nine young people aged 16-18, the Youth Board is providing a platform for B&Q to further the challenge it faces in terms of sustainability, both now and in the future.
Working with the Ellen MacArthur Foundation, the Youth Board are specifically challenged to think about how they could redesign B&Q’s future to best keep business thriving in a world with growing population, rising material and energy prices and an increasing cost of waste disposal.
Find out more about our talented Youth Board here and keep up to date with what they get up to, click this: Youth Board